by Melanie Diehl

A unique way to introduce the staff at Your Church is through a social media campaign #MeetYourChurchStaffMonday. Churches who have implemented this type of campaign report that they get great interaction and people will frequently comment on how helpful and nice it is for them to know the names, faces, job titles, and duties of Your Church staff.

Some of the things that you can consider in your #MeetYourChurchStaffMonday campaign is asking questions like

  • What’s their job title at Your Church?
  • What are the main things they do as part of their job?
  • How long have they been at Your Church?
  • What’s their favorite things to do in your town?
  • What’s their favorite restaurant in your city?
  • What’s their favorite hidden gem in your community?
  • Even better: ask about their hobbies or some unique or fun fact that other people may not know about them.
  • Have their picture taken somewhere on Your Church campus to include with the post, as this could have even bigger impact with your followers.

Another idea is a quick video explanation of what they do for Your Church, and maybe a bit about their personal lives. Video is very powerful. When people see faces and hear voices they become more emotionally connected to that person.

Additionally, it would be super smart to archive these old staff posts so that new visitors looking around your social media sites can easily find them.

A great way to show that it’s not just staff that keeps Your Church running

As we all know Your Church is about much more than just paid staff. Why not include different ministries or volunteers within Your Church? This is a great opportunity to showcase that everyone from the nursery volunteer to the parking attendant is an important part of Your Church.

Since volunteers and ministry leaders are a big part of what happens at Your Church, you can really leverage this opportunity by having them answer questions like

How long have they been at Your Church?

What’s their favorite part about serving with Your Church?

What’s their favorite Church memory?

Using a social media campaign such as #MeetYourChurchStaffMonday will provide original, engaging content for most churches for at least six months. Why not try this at Your Church this year?

by Melanie Diehl

The success of your church events often comes down to marketing, but not the kind they teach you in school. The most valuable kind of marketing these days is through connections. Here’s 16 tasks you should be doing for every event.

  • Share on the social media platform where a high percentage of your audience is. This should occur weekly several weeks out, daily several days out, and the day of.
  • Email invitations to congregation. Make social sharing easy with links.
  • Tell your event story. This can be the why behind your event or a success story associated with it. Cast your congregation as potential heroes.
  • If it’s a large event, give congregation fliers to entice people to attend.
  • Give staff invitations to personally hand out to acquaintances. Free passes work well for recipient and giver.
  • Add a post about the event on your blog.
  • Ask congregation, staff, sponsors and others involved with the event to share your posts on social media. Ask them to add their own words about it.
  • Add a popup to your webpage that directs those interested to registration.
  • Share testimonials or quote about past events on social media and on your website.
  • Create a video asking people on the street what they think about your event. You might get some funny responses.
  • List it on your community event calendars
  • Contact well known-people, like a local radio personality, to share the human-interest story behind the event.
  • Listen for people talking about the event and respond to them and their questions on social media.
  • Create an FAQ article about the event.
  • Post nostalgic pictures from prior events of its kind.
  • Change the way you answer the phone to mention the event such as, “It’s a good morning here at the ABC church. Will you be coming to our XYZ event tonight?”